Paul Mueller Company Academy

When it comes to a business model and brand for your brewery, the sky is the limit for creativity. By choosing a unique personality and living it out with your products, staff, and structure you can stand out from the pack. Plus according to industry insiders, brand and culture are two of the most important aspects they consider when taking on a new craft partner.

Here are 5 breweries doing marketing differently:  

Too much business is a good problem to have.  Many craft brewers found themselves in this position over the last 10 years, as craft beer volume experienced double-digit growth each of those 10 years.  When you're ready to expand your capacity, there are countless options to consider, including some choices that could prompt a marketing refresh.  Here are five things to think about if you are considering expansion outside.

Vacuum failure is a hidden danger in your typical brewery operation that can quickly turn into a costly mistake. The causes of vacuum failure are wide and varied and can strike during the most normal of  tasks - like filling a bright tank too full, using caustic soda in a tank that is still full of carbon dioxide, and rinsing a tank with cold water too soon after a hot clean-in-place cycle.  

Ashton Lewis, Master Brewer-in-Residence for Paul Mueller Company, shows us how quickly you can ruin a tank that doesn't have the proper vacuum relief while performing a hot CIP.