Too much business is a good problem to have. Many craft brewers found themselves in this position over the last 10 years, as craft beer volume experienced double-digit growth each of those 10 years. When you're ready to expand your capacity, there are countless options to consider, including some choices that could prompt a marketing refresh. Here are six things to think about if you are considering expansion outside.
Planning for Expansion
Even if you are not ready for brewery expansion, it is smart to start planning for the future and considering what you would do if more space and capacity are needed. Often times a brewery will find themselves so busy that they want to expand fast, but are not sure how. One way to expand your brewery is to utilize your outdoor space. Here are some options to consider when expanding your brewery outdoors.
The easiest use of outdoor space is patio seating. This not only allows your customers to enjoy your beer in the great outdoors, but also frees up much-needed brewing space inside. Roof top seating also adds distinction to your business while utilizing an often unused portion of a building. With the outdoor space you could consider options like a beer garden or outdoor tasting room. Live music could come into the mix as well.
With a new space comes new opportunities to develop your brewery’s distinct culture or marketing approach. Outside seating could lead to special opportunities like allowing the patio to be a pet-friendly environment. Adding some classic outdoor games to your space could also promote a friendly interactive environment - think bocce ball or shuffleboard. Sand Volleyball, anyone? However you chose to use your outdoor space, make sure it aligns with your brewery’s culture.
Feature Your Equipment
If you are getting new brewing equipment, you may find the tanks fit better outside.
Not only that, but you can use this equipment as a show piece. Feature a grain bin in your roof seating area. This will give your brewery an aesthetic appeal while serving a purpose. You could also place your grain silo outside near an entrance or focal point. This will grab the attention of those who pass by while also making it easy to get grain in and out of.
Also consider an outdoor Unitank, as featured here. It can serve as a fermenter and a bright tank. Plus, it's a great way to save space and increase capacity. By combining aesthetics and practicality you can use your space in a more efficient way.
There are so many aspects to juggle when planning a brewery expansion. Find long-term partners who understand the business and can help you navigate the ups and downs of outdoor expansion. An can bring fresh eyes to your operation and save you a lot of headaches in the long run.
Is expanding your brewery in the back of your mind? Apply for a free trip to springfield, one-on-one expansion consultation, and a brewery production facility tour!