Paul Mueller Company Academy

Your customers are demanding more natural flavors in their beverages and infusing through real ingredients has become the gold standard. To avoid ingredient prices sucking up your profits, you need equipment that can extract the most out of your hops, coffee, spices, fruit, coconut and more. The maxxLūp, pressure-rated system works with a variety of adjuncts and has a circulation tank solves the inconvenient process of dry hopping while being more versatile than any other adjunct-dosing system on the market. 

Special Design for Sensory Goals

This equipment was designed to harness the essential oils and resins in adjuncts to add the same sensory profile you expect while using fewer ingredients. Run your recipe on the maxxLūp ROI calculator to see how your costs will decrease while giving you more control in the crafting of your unique beverage. As a bonus, the configuration of the maxxLūp allows the vessel to be purged, reducing the introduction of unwanted oxygen into the product.

When it comes to a business model and brand for your brewery, the sky is the limit for creativity. By choosing a unique personality and living it out with your products, staff, and structure you can stand out from the pack. Plus according to industry insiders, brand and culture are two of the most important aspects they consider when taking on a new craft partner.

Here are 5 breweries doing marketing differently:  

Too much business is a good problem to have.  Many craft brewers found themselves in this position over the last 10 years, as craft beer volume experienced double-digit growth each of those 10 years.  When you're ready to expand your capacity, there are countless options to consider, including some choices that could prompt a marketing refresh.  Here are five things to think about if you are considering expansion outside.